According to research done by HubSpot, on average, a business will publish 18 videos per month. That might seem like a lot of video, but obviously something bigger is at play here. So let's look into just three reasons why companies are producing so much video content and how you can apply these methods for your next video.
Video is Sharable
A great video should not only entertain, but also deliver important messaging about your brand. This video, from Century Day & Night Spa, is a great example of how creating engaging content can generate awareness for your brand while being the perfect content that viewers will want to share.
Adding video content keeps users on your website longer. According to Forbes, up to 88 times longer! Not only will you benefit from increased user retention, but having informative video content, like this one from HumanGood, can attract your target audience.
By nature, humans are visual creatures. We process visual information 60,000 times faster than text! Noise and movement capture our attention. Do it right… and that's good for your business.