Is the video playing on your website ADA compliant? Digital accessibility isn’t new but it’s not your fault if you haven’t heard of it. Public awareness is just now coming into the mainstream.
The international standards in digital accessibility for business websites are set by the W3C (World Wide Web Consortium) and is known as WCAG (Web Content Accessibility Guidelines). The United States government sets their own standards for digital accessibility with what’s know as Section 508. Section 508 compliance is the standard for government agencies, non-profits, and federal contractors.
So what does all this mean for the video playing on your website? It means the video needs to be accessible to anybody and the first fix should be adding closed captioning.
Every video we deliver comes with closed captioning. It’s a small text file that contains all the spoken dialogue from your video. When you upload the video to the streaming platform of your choice (YouTube, Vimeo, Facebook) you can add this captioning file to your video.
So, where do we get this file? We use a service called Rev.com. Adding captions used to be a time intensive or expensive endeavor, but with Rev you can add captions to your existing videos for as little as $1.25 per minute.
It’s a small step that makes your video more accessible and keeps your website ADA compliant.