The Messy Creative Process of Videos
Marketing videos can be incredibly powerful tools for any business. However, the process of creating these videos is often anything but straightforward. From brainstorming ideas to filming and...
Marketing videos can be incredibly powerful tools for any business. However, the process of creating these videos is often anything but straightforward. From brainstorming ideas to filming and...
It is no longer a secret that video marketing is one of the most powerful tools for reaching an audience. Maybe you are launching a product, raising brand awareness, explaining your product or...
Is the video playing on your website ADA compliant? Digital accessibility isn’t new but it’s not your fault if you haven’t heard of it. Public awareness is just now coming into the mainstream.
Why do so many advertisers use humor in their ads? Are they selling something, or trying to make people laugh? The answer to both questions is an emphatic YES! The secret to a fantastic...
According to research done by HubSpot, on average, a business will publish 18 videos per month. That might seem like a lot of video, but obviously something bigger is at play here. So let's look...
The most pressing challenge in marketing today isn’t targeting your audience, or even ensuring that your offering is viewed. The most pressing challenge in marketing today is getting people to...
In this high velocity media environment advertisers now more than ever, need to capture customer attention and deliver quality messages quickly and effectively. The attention span of people in...
It started with a fantastic advertising campaign by UPS in 2007, a dude draws something on a whiteboard and boom, we’re all blown away. You were nobody unless you had a whiteboard doodle...